PRODUCT VISUALIZATION / CASE STUDY
FIM Umbrellas
FIM Umbrellas approached BITARD to create a new image series for its Classic and Flexy umbrella options. The brief called for product imagery with the ease and credibility of photography while keeping complete control over setting, light and material finish. The entire series was produced as pure CGI, before generative-AI image workflows, with no AI enhancement or generated image elements. The client embraced the result, and the imagery together with our animation became a prominent part of FIM Umbrellas digital presentation, with the film used as the visual lead on the website.
A larger series held together by one visual language
Flexy expanded the brief into a broader sequence of configurations and atmospheres. The challenge was consistency: every frame needed the same level of material realism and product clarity while still giving the collection enough variation to work as a complete digital campaign rather than a repeated catalogue setup.
Photographic restraint, built entirely in CGI
The Classic series keeps the product at the centre of the image. Proportion, fabric tension, materials and light were treated with enough precision that the final frames could sit naturally beside conventional campaign photography without needing to announce how they were made.
