Salone Del Mobile Milano ’24

For Salone Del Mobile Milano ’24, Tribù once again trusted BITARD to define the visual direction for the presentation of its new collection. Rather than starting from a fixed set or an existing location, we designed a fully virtual house and used it as the setting for the furniture.

The whole visual language was built around the character of the collection: tactile surfaces, earthy tones and natural colours, with a calm atmosphere that feels closely connected to Tribù’s material palette and design identity. This gave the campaign a consistent world of its own while keeping the furniture at the centre of every image.