The Glass Art by Arte Veneziana BACK

PRODUCT VISUALIZATION / CASE STUDY

The Glass Art by Arte Veneziana

Digital craft / catalogue imagery

Arte Veneziana combines historic Italian craft with contemporary furniture design. For this catalogue study, BITARD rebuilt the pieces digitally with the same attention to engraved glass, sculpted detail and material character, then placed them in a controlled visual environment designed around the collection.

ClientArte Veneziana
Year2020
LocationMilano, Italy
ServicesCGI / 3D modelling / art direction
Arte Veneziana product visualization — 00.014
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01 / DIGITAL CRAFT

Modelled like a crafted object

The table, chair and chandelier were rebuilt as detailed digital objects rather than treated as simple catalogue props. When physical access and scanning were not possible, the chair medallion was sculpted directly in 3D so the decorative glass work could hold up in close views. Each piece was first resolved on its own, then integrated into the final scene, creating a reusable digital asset base for product details, material studies and composed catalogue imagery.

Arte Veneziana product visualization — 00.034
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02 / SECOND SET

Credenza Salvador

The second set focused on a quieter silhouette with a highly detailed engraved-glass surface. The visual language stays restrained so the craftsmanship remains the subject.

Arte Veneziana product visualization — 00.039
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