Salone Del Mobile Milano ’22 BACK

PRODUCT VISUALIZATION / CASE STUDY

Salone Del Mobile Milano ’22

Fully CGI environment / Milan 2022

After hundreds of studio CGI images for Tribù — clean catalogue and web visuals on white — Milan 2022 became the first time the furniture moved into an environment built entirely by us. We designed the architecture, light, materials and composition in 3D around the new collection. At the fair, visitors kept asking where the house was. There wasn’t one: the entire setting was CGI. The series predates today’s generative-AI image workflows and was created without AI enhancement. Explore Tribù’s collections.

ClientTribù
Year2022
LocationMilan, Italy
ServicesCGI / Product Visualization / Art Direction / 3D Environment
Tribù Salone Del Mobile Milano 2022 — 00.001
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